Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

January 11, 2020 - Comment

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness

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(as of April 16, 2020 6:10 pm GMT-0600 - Details)

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

Comments

Anonymous says:

Essential Guide to Marketing VR/AR Content for Brands I highly recommend this book! Though VR/AR tech has been around for a while, marketing plans have only begun to emerge as consumer and enterprise applications continue to broaden. Thus, there are few books out there that even touch on the subject of marketing for VR/AR. Now is the time to begin planning your strategy, regardless of your vertical, and this book is an excellent and meaty introduction!It must be said that this isn’t about marketing VR/AR as a Gaming platform. It is…

Anonymous says:

Great Start To Understanding Marketing in the Realities Space With relevant case studies and the most up to date industry data, this books lays out a clear case for the importance of understanding new realities to create the most effective marketing campaigns. At the forefront of what is still an emerging technology, this is a great guide for those seeking to unlock greater potential for their brand. It’s also a quick and easy read!

Anonymous says:

Awesome Introduction for this Novice I grabbed this to help prepare for a work presentation about incorporating AR/VR into our marketing efforts and it was awesome. It helped break down complex ideas into simple terms and helped me come off like a boss! I highly recommend this book.

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